Today, Formless, Inc. unveiled SHARE 2.0, featuring a new self-service capability for creators to monetize their digital assets and share revenue with collaborators and a community. 

The innovative feature empowers creators to take control of their earnings and build a thriving ecosystem of supporters and partners, all within a user-friendly interface designed for simplicity and efficiency.

How to Create a Digital Property with Revenue Sharing

The update is packed with new enhancements to make your experience smoother, faster, and easier than ever before.

Monetize digital assets and share revenue

SHARE 2.0: Unlocking the Power of Revenue Sharing

FORMLESS teamed with prolific artist and creator TK to offer revenue sharing on an 

 post featuring an excerpt of his new live performance video of 

SHARE smart contracts were used to manage the ownership rights of the revenue stream generated by views and route payments to co-owners whose payout balance could be viewed via the SHARE dashboard application interface.

Revenue-sharing rights were granted to the first 250 people who reshared the posts on either platform. Formless authenticated the reposts and directed participants to claim co-ownership on the SHARE application interface. Participants received 0.4% of the total revenue generated by the posts within the first 24 hours.

Participants were given an excerpt of TK’s live performance of CLOSURE, sparking anticipation for the 

full video available exclusively on SHARE

 for $1.00. TK also gained access to the email addresses of all 250 participants for future marketing or community-building efforts.

 if you want to create similar results as part of your upcoming release strategy.

Participants received $2195 in shared revenue 

TK uses revenue sharing to promote live performance video

FORMLESS teamed up with artist and innovator Latashá and her company TOPIA to promote her new music video, A TEN, using posts on 

"It is so cool to take a video and turn it into a piece of community-owned digital property! SHARE Technology allows my fans to participate with me in new ways through co-ownership and circulating economics quickly back into my community.”

Revenue-sharing rights were granted to the first 200 people who reshared the posts on either platform. Formless authenticated the reposts and directed participants to claim co-ownership on the SHARE application interface. Participants received 0.5% of the total revenue generated by the posts within the first 12 hours.

Participants were given a sneak peek of Latashá’s full music video, A TEN, sparking interest and anticipation for the complete release. TOPIA also gained access to the email addresses of all 200 participants for future marketing or community-building efforts.

Participants received $694 in shared revenue

 Latashá's company TOPIA uses revenue sharing to promote new music video

Formless announced a collaboration with KIKI, a beauty industry co-creation leader, to promote their Onchain Summer Mint campaign on X. Holders of the limited-edition BASE FACE NFT are entitled to claim a physical product made by KIKI, called the BASE FACE SOS PATCH.  

"KIKI's mission is to enable everyone to be a co-owner and co-creator of the products, communities and experiences they love. Working with SHARE (and Formless team) to unlock content distribution as an additional way for  participation is a very exciting way to empower anyone on the internet to join our mission and to be rewarded for what they already do — share what they love, one click and dollar at a time! :) "

Jana Bobosikova, CEO and Co-founder, KIKI

The post used a SHARE protocol smart contract to manage the ownership rights of the revenue stream generated by reposts and route payments to co-owners. As NFT sales generated revenues, co-owners viewed their payout balance on the Formless dashboard application interface.

Revenue-sharing rights were offered to the first 200 people to repost the original KIKI x FORMLESS post. Formless verified posts and directed participants to claim their revenue-share split on the Formless application interface. Each participant automatically received .5% of the total revenue generated by the post and 5% of the revenue generated by NFT sales within the first 12 hours.

KIKI received the email addresses of participants who opted in, further enhancing the community and enabling future engagement opportunities. 

Participants received $820 in shared revenue

KIKI uses revenue sharing to promote their Onchain Summer Mint

Formless unveiled an redesigned logo as part of a comprehensive brand enhancement to showcase a new visual identity. The company sought to spotlight this evolution within the context of its overarching vision, aiming to engage the community and raise awareness.

The post used a SHARE protocol smart contract to manage the ownership rights of the revenue stream generated by reposts and route payments to co-owners. As in-store purchases generated revenues, co-owners viewed their payout balance on the Formless dashboard application interface.

Revenue-sharing rights were offered to the first 100 people to repost the original Formless post. Formless verified posts and directed participants to claim their revenue-share split on the Formless application interface. Each participant automatically received 1% of the total revenue generated by the post within the first 24 hours.

Each split included a token for co-owners to unlock future experiences.

Participants received over $800 in shared revenue

FORMLESS uses revenue sharing to increase brand engagement

Formless collaborated with PYNRS, a performance apparel company that champions community, culture, and diversity in the sport of running through technical apparel, to promote in-store purchases at a pop-up store during Boston Marathon weekend.

“Our in-store revenue sharing experience was a huge success and super on brand for us. The idea of community ownership is powerful, and it was cool to make it a reality with Formless.”

The post used a SHARE protocol smart contract to manage the ownership rights of the revenue stream generated by in-store sales and route payments to co-owners. As in-store purchases generated revenues, co-owners viewed their payout balance on the Formless dashboard application interface.

Revenue-sharing rights were offered to the first 200 people to tag their photos or video posts from the PYNRS store on Instagram stories. Formless verified posts and directed participants to claim their revenue-share split on the Formless application interface. Each participant would automatically receive at least .025% of the total revenue store revenue generated over four days.

Each split included a token for co-owners to unlock future experiences from PYNRS. 

Contact us at creators@formless.xyz if you want to create similar results as part of your upcoming release strategy. 

Participants received over $1,500 in shared revenue

PYNRS uses revenue sharing to help drive foot traffic for Boston Marathon pop-up store

FORMLESS partnered with Boston’s premiere community and event organization, Kickback Boston, to offer a first-of-its-kind revenue sharing on an 

 announcing their upcoming in-person event. 

"We were amazed by how viral our event announcement became by using Formless’s Share technology to share revenue with our community. Thanks to the organic engagement and awareness generated by our post, our event turnout was massive." 

–  Daniel Francois, Co-Founder, Kickback Boston

The post used a SHARE protocol smart contract to manage the ownership rights of the revenue stream generated by the post and instantly route payments to co-owners. As plays generated revenues, co-owners viewed their payout balance on the Formless dashboard application interface.

Revenue-sharing rights were offered to a random selection of 75 people who reshared the original Instagram post. Formless verified reposts and directed participants to claim their revenue-share split on the Formless application interface. Each participant automatically received 1.33% of the total revenue generated by the post.   

Each split included a token for co-owners to unlock future experiences from Kickback Boston. 

 to discuss how to create similar results as part of your upcoming release strategy.

Participants received over $750 in shared revenue

Kickback Boston uses revenue sharing to promote in-person event

Formless collaborated with IYK, a technology company that uses near-field communication and blockchain technology to tokenize physical items and IRL experiences, to promote their

 Creator:Chipped contest announcement on X

“Formless exceeded our expectations with their Share technology, allowing us to maximize the impact of our contest announcement. It was exceptionally innovative and exciting to reward our community with real-time payments simply by sharing our post!”

The post used a SHARE protocol smart contract to manage the ownership rights of the revenue stream generated by the post and instantly route payments to co-owners. As reposts generated revenues, co-owners viewed their payout balance on the Formless dashboard application interface.

Revenue-sharing rights were offered to the first 100 people to repost the original X post. Formless verified reposts and directed participants to claim their revenue-share split on the Formless application interface. Each participant automatically received 1% of the total revenue generated by the post.   

Each split included a token for co-owners to unlock future experiences from IYK. 

Participants received over $2,100 in shared revenue

IYK uses community revenue sharing to promote creator contest 

Formless collaborated with multi-dimensional Artist and Founder Latashá to promote her new song “WAVE” by using an

“This is such an awesome new way to share with my community... I think a lot of artists are thinking about activations that give back to the community that gives to them so much, and I’m always really interested in tools that do that because I think that’s the future. The future is circulating all the economics that we can, giving to each other and giving back, and doing that over and over. Formless is really allowing that.”

The post used a SHARE protocol smart contract to manage the ownership rights of the revenue stream generated by the post and instantly route payments to co-owners. As impressions generated revenues, co-owners viewed their payout balance on the Formless dashboard application interface.

Revenue-sharing rights were offered to the first 100 people to repost the original X post. Formless verified the reposts and directed participants to claim their revenue-share split on the Formless application interface. Each participant automatically received 1% of the total revenue generated from impressions.

Each split included a token for co-owners to unlock future experiences from Latashá.

 if you want to create similar results as part of your upcoming release strategy. 

Community shares revenue for increasing impressions

 Latashá uses revenue sharing to generate awareness for "WAVE" 

FORMLESS partnered with artist and innovator TDot illDude to promote his song “ALIVE.” 

Revenue-sharing rights were granted to the first 50 people to reshare the original Reel. Formless authenticated the reposts and directed participants to claim their share on the Formless application interface. Participants instantly received 1% of the total revenue generated by the post within the initial 24 hours.

Each split claim included a unique token, unlocking free access to TDot’s song “ALIVE” on SHARE. This established a direct connection between the creator and each co-owner. 50 new email addresses were obtained, further enhancing TDot’s community and enabling future engagement opportunities. 

Participants received $500 in shared revenue

Artist TDot uses revenue sharing to promote his song

 with Symphonic, enabling artists and labels to expand the way they distribute music through the 

 protocol. This technology allows for setting content prices, immediate payment to contributors, and the ability to share revenue directly with fans via the latest feature, ‘Liquid Splits.’

Brandon Tory, a long-time Symphonic artist, is the first artist to release a song using the Share distribution technology for his latest song, 

"With SHARE, Symphonic artists can work directly with Formless and their product to gain even more control over their success path by easily creating smart contracts, determining audience access, setting a price they choose, enabling permissionless curation, revenue sharing, and receiving instant payments. — SHARE is the new way to distribute your media, where you can succeed on your own terms."

Everything You Need To Know About Formless’ Share Protocol

The song used SHARE protocol smart contracts to establish terms of access to the song, such as price and duration of availability, manage the ownership rights of the revenue stream generated by the song, and instantly route payments to co-owners. As transactions on the song generated revenues, co-owners viewed their payout balance on the Formless dashboard application interface.

In addition to Brandon, song producers, and Symphonic, revenue-sharing rights equal to 60% of the total revenues generated by the song were offered to the public during a live digital event. Participants were encouraged to claim a revenue-share split on the Formless application interface. Each participant automatically received their portion of the total revenue generated by transactions on the song. 

 to discuss how to create similar results as part of your upcoming release strategy.

Community receives $160 with the first 24 hours

Symphonic distributes music using the SHARE Protocol

The evolution of music distribution is largely characterized by incremental
developments based on technology advancements. From early recordings and
cassettes to digital media and MP3s, a song has always lived as a static piece of
information interpreted by a machine to transfer an experience between humans. The
problem with this trend is that the machine vendor has always established the terms
of access to the song. Along every step in the progression, this model has crushed
creators—eliminating any control over pricing, and the ability to directly connect
with consumers. In this paper we propose a technology advancement that disrupts
this trend by redefining digital content (such as music), not as static information, but
as a dynamic self-contained machine. A simple analogy is the vending machine. A
vending machine can be placed anywhere in the world, and its owner controls its
access independent of the property on which it operates.
SHARE is a protocol that enables creators to make orders of magnitude more
money for their digital content by eliminating the dependence on centralized content
streaming machines (e.g. Apple, Spotify, and YouTube) altogether. Instead, each
piece of content encapsulates its own implementation of its access policy,
independent of the application used to experience it. This "smart-content" itself is the
machine. By expanding the definition of digital content (embodied by creator controlled smart contracts) beyond a static piece of information, and reimagining
distribution using peer-to-peer, pay-for-access micro-transactions on blockchain, any
streaming platform can instantly authenticate for access to a piece of digital content,
execute an instant micropayment based on creator specified terms, and stream the
experience to consumers. Most importantly, the price of the micropayment is set by
the creator, not the platform. SHARE inverts the access model.

SHARE 2.0: Unlocking the Power of Revenue Sharing

Latest articles

TK uses revenue sharing to promote live performance video

Latashá's company TOPIA uses revenue sharing to promote new music video

KIKI uses revenue sharing to promote their Onchain Summer Mint

FORMLESS uses revenue sharing to increase brand engagement

PYNRS uses revenue sharing to help drive foot traffic for Boston Marathon pop-up store

Kickback Boston uses revenue sharing to promote in-person event

IYK uses community revenue sharing to promote creator contest

Latashá uses revenue sharing to generate awareness for "WAVE"

Artist TDot uses revenue sharing to promote his song

Symphonic distributes music using the SHARE Protocol

SHARE: Decentralized distribution using peer-to-peer, pay-for-access micro-transactions on blockchain

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