SHARE Technology is transforming social engagement by allowing creators to share earnings on both digital and physical products with their fans and collaborators, which boosts awareness and builds stronger community connections. Recent case studies show that using Community Splits achieves an average engagement rate of 6.3%—which is 5 times higher than the media and entertainment industry benchmark of 1.5%. Here’s how this innovative approach works in practice.

TRIBE Achieves a New Milestone: 10,000 Community Splits 

 music video harnessed the power of SHARE technology to mobilize fans, resulting in 128,000 views on X and 12,000 on Instagram. With 334 reshares and 10,000 splits claimed in just 24 hours, engagement surged by 700%. This campaign empowered 633 participants to earn from their support, setting a new benchmark for fan-driven digital engagement through Community Splits.

TK uses revenue sharing to promote live performance video

TK’s live performance video exemplifies SHARE’s potential, reaching 198,000 views and 45,000 interactions on X, plus 19,000 plays and 431 engagements on Instagram. All 250 revenue-sharing splits were claimed within 77 minutes, resulting in $2,195 shared among fans. The rapid engagement and significant reach of this campaign underscore how Community Splits create a compelling incentive for fans to engage deeply and frequently.

Latasha’s company TOPIA uses revenue sharing to promote new music video

 campaign generated 66,000 views and 114,000 interactions on X. Offering revenue-sharing rights to 200 fans, all splits were claimed in 57 minutes, yielding $694 in shared revenue. By making fans co-owners, this campaign proved SHARE’s ability to drive engagement while deepening audience relationships.

Artist TDot uses revenue sharing to promote his song 

 campaign highlighted how Community Splits can drive engagement with a focused fanbase. The promotion reached 10,000 views, garnered over 150 reposts, and 378 interactions on Instagram within 24 hours. With 50 fans sharing in $500 in revenue, all splits were claimed in under 10 hours. This demonstrates SHARE technology's capacity to not only boost engagement but to activate fans rapidly, strengthening loyalty and awareness.

HAZ uses revenue sharing to drive beat sales 

HAZ’s campaign exemplifies how Community Splits can extend beyond traditional social engagement to drive sales. By offering 25 co-owners a 50% revenue share on beat sales, HAZ created a persistent incentive for fans to promote his work. With each sale, co-owners benefit directly, building an ongoing investment-driven relationship with the artist. This approach shows that Community Splits can engage audiences in new, revenue-generating ways, even outside standard content promotion.

KIKI uses revenue sharing to promote their OnChain Summer Mint 

KIKI’s digital minting event saw 64,000 views, 106,000 engagements, and 39,085 profile visits on X within 12 hours. Community Splits, claimed by 200 fans within 4 hours, led to $820 in shared revenue, illustrating SHARE technology’s power to amplify digital campaigns. The rapid uptake in participation showcases the efficacy of community investment in driving interest.

KickBack Boston uses revenue sharing to promote in-person event

For the KickBack Boston event, SHARE technology enabled a high level of organic reach, with 15,000 plays, 1,400 reshares, and 1,700 interactions on Instagram. Offering revenue-sharing to 75 fans distributed $750 in real-time payouts, revealing the potential of Community Splits to foster community-driven event engagement.

PYNRS uses revenue sharing to help drive foot traffic for Boston Marathon pop-up store

PYNRS capitalized on community investment by offering revenue-sharing to 200 participants during its Boston Marathon pop-up store event. This generated $30,000 in sales, with participants collectively earning $1,500 by sharing their experience on Instagram. This success story demonstrates how Community Splits can drive both physical foot traffic and digital engagement, proving the value of shared ownership in retail.

 to use community splits with your media, products, or promotions.

Sharing earnings amplifies awareness and connections

Community Splits Drives a 500% Increase in Engagement

 set a new milestone for revenue sharing – 10,000 community-owned splits. Using SHARE technology, fans could easily join Brandon’s team and share in the earnings generated by achieving social targets and revenue generated from purchases to access the video. 

Within 24 hours, all the splits were claimed by 633 participants, and over $1,500 in earnings were paid directly to all participants.   

"By economically incentivizing people to share in the upside of my video, I was able to achieve a 700% increase in engagement and connect with thousands of customers directly – without relying on traditional digital advertising options that I've used in the past for growth and promotion."
- Brandon Tory

To incentivize promotion and engagement, Brandon offered his community a chance to collectively earn $1.50 per 1K views on 

 and share 75% of the revenue generated by sales of access to TRIBE. Participants who joined earlier received a larger allocation of splits.

Smart contracts automated split allocations and ensured real-time payments were distributed to participants as views and transactions increased. 

Co-ownership rights were granted on a first-come, first-served basis to users who reshared the original post on either platform. Formless verified the reshares and directed participants to claim their split through the SHARE interface. A bonding curve incentivized joining as soon as possible by rewarding earlier split participants with a higher number of splits and with the number of splits progressively decreasing as more were claimed. 

Brandon was able to build a direct connection with 633 participants, creating a more engaged and loyal community. 

SHARE technology facilitated the seamless allocation of a record number of revenue splits and efficiently distributed real-time payouts to a large number of participants. The use of a bonding curve helped fuel early engagement, driving unprecedented interest and participation. These results demonstrate the potential to expand community splits across a broader range of digital content, products, and industries.

 to distribute your music or videos with community splits. 

Participants received $1500 in shared earnings.

Artist and producer HAZ leveraged SHARE technology to share the revenue generated from sales of his beat, 

, with his audiences on Instagram and X (Twitter).  

“I’ve been selling beats for about eight or nine years, mostly in person or online, reaching out to artists I liked or saw as up-and-coming. I’d DM them with the usual pitch, offering my beats. But what really stood out to me about Formless/SHARE is it’s like planting a tree that everyone can benefit from. Whether it's a beat, song, or video, it allows everyone involved to share in the revenue, which I think is really powerful.”

SHARE smart contracts managed the ownership rights of the revenue stream generated by transactions and routed payments to co-owners whose payout balance could be viewed via the SHARE dashboard application interface.

Revenue-sharing rights were granted to the first 25 people who reshared the posts on either platform. HAZ authenticated the reposts and directed participants to claim co-ownership on the SHARE application interface. Each participant received $0.02 for every $1.00 generated from sales.

HAZ’s pivot towards using SHARE technology was a conscious move to take more control over his art and its earning potential. By inviting his community to join him, he co-opted their support by giving them a stake in his success. Additionally, he gained access to the email addresses of all 25 participants for future marketing or community-building efforts. 

HAZ uses revenue sharing to drive beat sales

Today, Formless, Inc. unveiled SHARE 2.0, featuring a new self-service capability for creators to monetize their digital assets and share revenue with collaborators and a community. 

The innovative feature empowers creators to take control of their earnings and build a thriving ecosystem of supporters and partners, all within a user-friendly interface designed for simplicity and efficiency.

How to Create a Digital Property with Revenue Sharing

The update is packed with new enhancements to make your experience smoother, faster, and easier than ever before.

Monetize digital assets and share revenue

SHARE 2.0: Unlocking the Power of Revenue Sharing

FORMLESS teamed with prolific artist and creator TK to offer revenue sharing on an 

 post featuring an excerpt of his new live performance video of 

SHARE smart contracts were used to manage the ownership rights of the revenue stream generated by views and route payments to co-owners whose payout balance could be viewed via the SHARE dashboard application interface.

Revenue-sharing rights were granted to the first 250 people who reshared the posts on either platform. Formless authenticated the reposts and directed participants to claim co-ownership on the SHARE application interface. Participants received 0.4% of the total revenue generated by the posts within the first 24 hours.

Participants were given an excerpt of TK’s live performance of CLOSURE, sparking anticipation for the 

full video available exclusively on SHARE

 for $1.00. TK also gained access to the email addresses of all 250 participants for future marketing or community-building efforts.

 if you want to create similar results as part of your upcoming release strategy.

Participants received $2195 in shared revenue 

FORMLESS teamed up with artist and innovator Latashá and her company TOPIA to promote her new music video, A TEN, using posts on 

"It is so cool to take a video and turn it into a piece of community-owned digital property! SHARE Technology allows my fans to participate with me in new ways through co-ownership and circulating economics quickly back into my community.”

Revenue-sharing rights were granted to the first 200 people who reshared the posts on either platform. Formless authenticated the reposts and directed participants to claim co-ownership on the SHARE application interface. Participants received 0.5% of the total revenue generated by the posts within the first 12 hours.

Participants were given a sneak peek of Latashá’s full music video, A TEN, sparking interest and anticipation for the complete release. TOPIA also gained access to the email addresses of all 200 participants for future marketing or community-building efforts.

Participants received $694 in shared revenue

 Latashá's company TOPIA uses revenue sharing to promote new music video

Formless announced a collaboration with KIKI, a beauty industry co-creation leader, to promote their Onchain Summer Mint campaign on X. Holders of the limited-edition BASE FACE NFT are entitled to claim a physical product made by KIKI, called the BASE FACE SOS PATCH.  

"KIKI's mission is to enable everyone to be a co-owner and co-creator of the products, communities and experiences they love. Working with SHARE (and Formless team) to unlock content distribution as an additional way for  participation is a very exciting way to empower anyone on the internet to join our mission and to be rewarded for what they already do — share what they love, one click and dollar at a time! :) "

Jana Bobosikova, CEO and Co-founder, KIKI

The post used a SHARE protocol smart contract to manage the ownership rights of the revenue stream generated by reposts and route payments to co-owners. As NFT sales generated revenues, co-owners viewed their payout balance on the Formless dashboard application interface.

Revenue-sharing rights were offered to the first 200 people to repost the original KIKI x FORMLESS post. Formless verified posts and directed participants to claim their revenue-share split on the Formless application interface. Each participant automatically received .5% of the total revenue generated by the post and 5% of the revenue generated by NFT sales within the first 12 hours.

KIKI received the email addresses of participants who opted in, further enhancing the community and enabling future engagement opportunities. 

Participants received $820 in shared revenue

KIKI uses revenue sharing to promote their Onchain Summer Mint

Formless unveiled an redesigned logo as part of a comprehensive brand enhancement to showcase a new visual identity. The company sought to spotlight this evolution within the context of its overarching vision, aiming to engage the community and raise awareness.

The post used a SHARE protocol smart contract to manage the ownership rights of the revenue stream generated by reposts and route payments to co-owners. As in-store purchases generated revenues, co-owners viewed their payout balance on the Formless dashboard application interface.

Revenue-sharing rights were offered to the first 100 people to repost the original Formless post. Formless verified posts and directed participants to claim their revenue-share split on the Formless application interface. Each participant automatically received 1% of the total revenue generated by the post within the first 24 hours.

Each split included a token for co-owners to unlock future experiences.

Participants received over $800 in shared revenue

FORMLESS uses revenue sharing to increase brand engagement

Formless collaborated with PYNRS, a performance apparel company that champions community, culture, and diversity in the sport of running through technical apparel, to promote in-store purchases at a pop-up store during Boston Marathon weekend.

“Our in-store revenue sharing experience was a huge success and super on brand for us. The idea of community ownership is powerful, and it was cool to make it a reality with Formless.”

The post used a SHARE protocol smart contract to manage the ownership rights of the revenue stream generated by in-store sales and route payments to co-owners. As in-store purchases generated revenues, co-owners viewed their payout balance on the Formless dashboard application interface.

Revenue-sharing rights were offered to the first 200 people to tag their photos or video posts from the PYNRS store on Instagram stories. Formless verified posts and directed participants to claim their revenue-share split on the Formless application interface. Each participant would automatically receive at least .025% of the total revenue store revenue generated over four days.

Each split included a token for co-owners to unlock future experiences from PYNRS. 

Contact us at creators@formless.xyz if you want to create similar results as part of your upcoming release strategy. 

Participants received over $1,500 in shared revenue

FORMLESS partnered with Boston’s premiere community and event organization, Kickback Boston, to offer a first-of-its-kind revenue sharing on an 

 announcing their upcoming in-person event. 

"We were amazed by how viral our event announcement became by using Formless’s Share technology to share revenue with our community. Thanks to the organic engagement and awareness generated by our post, our event turnout was massive." 

–  Daniel Francois, Co-Founder, Kickback Boston

The post used a SHARE protocol smart contract to manage the ownership rights of the revenue stream generated by the post and instantly route payments to co-owners. As plays generated revenues, co-owners viewed their payout balance on the Formless dashboard application interface.

Revenue-sharing rights were offered to a random selection of 75 people who reshared the original Instagram post. Formless verified reposts and directed participants to claim their revenue-share split on the Formless application interface. Each participant automatically received 1.33% of the total revenue generated by the post.   

Each split included a token for co-owners to unlock future experiences from Kickback Boston. 

 to discuss how to create similar results as part of your upcoming release strategy.

Participants received over $750 in shared revenue

Kickback Boston uses revenue sharing to promote in-person event

Formless collaborated with IYK, a technology company that uses near-field communication and blockchain technology to tokenize physical items and IRL experiences, to promote their

 Creator:Chipped contest announcement on X

“Formless exceeded our expectations with their Share technology, allowing us to maximize the impact of our contest announcement. It was exceptionally innovative and exciting to reward our community with real-time payments simply by sharing our post!”

The post used a SHARE protocol smart contract to manage the ownership rights of the revenue stream generated by the post and instantly route payments to co-owners. As reposts generated revenues, co-owners viewed their payout balance on the Formless dashboard application interface.

Revenue-sharing rights were offered to the first 100 people to repost the original X post. Formless verified reposts and directed participants to claim their revenue-share split on the Formless application interface. Each participant automatically received 1% of the total revenue generated by the post.   

Each split included a token for co-owners to unlock future experiences from IYK. 

Participants received over $2,100 in shared revenue

IYK uses community revenue sharing to promote creator contest 

Formless collaborated with multi-dimensional Artist and Founder Latashá to promote her new song “WAVE” by using an

“This is such an awesome new way to share with my community... I think a lot of artists are thinking about activations that give back to the community that gives to them so much, and I’m always really interested in tools that do that because I think that’s the future. The future is circulating all the economics that we can, giving to each other and giving back, and doing that over and over. Formless is really allowing that.”

The post used a SHARE protocol smart contract to manage the ownership rights of the revenue stream generated by the post and instantly route payments to co-owners. As impressions generated revenues, co-owners viewed their payout balance on the Formless dashboard application interface.

Revenue-sharing rights were offered to the first 100 people to repost the original X post. Formless verified the reposts and directed participants to claim their revenue-share split on the Formless application interface. Each participant automatically received 1% of the total revenue generated from impressions.

Each split included a token for co-owners to unlock future experiences from Latashá.

 if you want to create similar results as part of your upcoming release strategy. 

Community shares revenue for increasing impressions

 Latashá uses revenue sharing to generate awareness for "WAVE" 

FORMLESS partnered with artist and innovator TDot illDude to promote his song “ALIVE.” 

Revenue-sharing rights were granted to the first 50 people to reshare the original Reel. Formless authenticated the reposts and directed participants to claim their share on the Formless application interface. Participants instantly received 1% of the total revenue generated by the post within the initial 24 hours.

Each split claim included a unique token, unlocking free access to TDot’s song “ALIVE” on SHARE. This established a direct connection between the creator and each co-owner. 50 new email addresses were obtained, further enhancing TDot’s community and enabling future engagement opportunities. 

Participants received $500 in shared revenue

Artist TDot uses revenue sharing to promote his song

 with Symphonic, enabling artists and labels to expand the way they distribute music through the 

 protocol. This technology allows for setting content prices, immediate payment to contributors, and the ability to share revenue directly with fans via the latest feature, ‘Liquid Splits.’

Brandon Tory, a long-time Symphonic artist, is the first artist to release a song using the Share distribution technology for his latest song, 

"With SHARE, Symphonic artists can work directly with Formless and their product to gain even more control over their success path by easily creating smart contracts, determining audience access, setting a price they choose, enabling permissionless curation, revenue sharing, and receiving instant payments. — SHARE is the new way to distribute your media, where you can succeed on your own terms."

Everything You Need To Know About Formless’ Share Protocol

The song used SHARE protocol smart contracts to establish terms of access to the song, such as price and duration of availability, manage the ownership rights of the revenue stream generated by the song, and instantly route payments to co-owners. As transactions on the song generated revenues, co-owners viewed their payout balance on the Formless dashboard application interface.

In addition to Brandon, song producers, and Symphonic, revenue-sharing rights equal to 60% of the total revenues generated by the song were offered to the public during a live digital event. Participants were encouraged to claim a revenue-share split on the Formless application interface. Each participant automatically received their portion of the total revenue generated by transactions on the song. 

 to discuss how to create similar results as part of your upcoming release strategy.

Community receives $160 with the first 24 hours

Symphonic distributes music using the SHARE Protocol

The evolution of music distribution is largely characterized by incremental
developments based on technology advancements. From early recordings and
cassettes to digital media and MP3s, a song has always lived as a static piece of
information interpreted by a machine to transfer an experience between humans. The
problem with this trend is that the machine vendor has always established the terms
of access to the song. Along every step in the progression, this model has crushed
creators—eliminating any control over pricing, and the ability to directly connect
with consumers. In this paper we propose a technology advancement that disrupts
this trend by redefining digital content (such as music), not as static information, but
as a dynamic self-contained machine. A simple analogy is the vending machine. A
vending machine can be placed anywhere in the world, and its owner controls its
access independent of the property on which it operates.
SHARE is a protocol that enables creators to make orders of magnitude more
money for their digital content by eliminating the dependence on centralized content
streaming machines (e.g. Apple, Spotify, and YouTube) altogether. Instead, each
piece of content encapsulates its own implementation of its access policy,
independent of the application used to experience it. This "smart-content" itself is the
machine. By expanding the definition of digital content (embodied by creator controlled smart contracts) beyond a static piece of information, and reimagining
distribution using peer-to-peer, pay-for-access micro-transactions on blockchain, any
streaming platform can instantly authenticate for access to a piece of digital content,
execute an instant micropayment based on creator specified terms, and stream the
experience to consumers. Most importantly, the price of the micropayment is set by
the creator, not the platform. SHARE inverts the access model.

Community Splits Drives a 500% Increase in Engagement

Latest articles

TRIBE Achieves a New Milestone: 10,000 Community Splits

HAZ uses revenue sharing to drive beat sales

SHARE 2.0: Unlocking the Power of Revenue Sharing

TK uses revenue sharing to promote live performance video

Latashá's company TOPIA uses revenue sharing to promote new music video

KIKI uses revenue sharing to promote their Onchain Summer Mint

FORMLESS uses revenue sharing to increase brand engagement

PYNRS uses revenue sharing to help drive foot traffic for Boston Marathon pop-up store

Kickback Boston uses revenue sharing to promote in-person event

IYK uses community revenue sharing to promote creator contest

Latashá uses revenue sharing to generate awareness for "WAVE"

Artist TDot uses revenue sharing to promote his song

Symphonic distributes music using the SHARE Protocol

SHARE: Decentralized distribution using peer-to-peer, pay-for-access micro-transactions on blockchain

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