FORMLESS uses revenue sharing to increase brand engagement

Overview

Formless unveiled an redesigned logo as part of a comprehensive brand enhancement to showcase a new visual identity. The company sought to spotlight this evolution within the context of its overarching vision, aiming to engage the community and raise awareness.

• The goal was to increase engagement with the Formless vision, Illuminating True Human Purpose through Technology and the new visual identity.
• Formless used an X post thread that included an animated logo visual, the vision statement, and an explanation of the vision's meaning. 
• Formless incentivized social sharing of the post by offering $20 for every 1000 impressions generated by the post within the first 24 hours to a community of up to 100 participants. 
• Formless’s SHARE smart contract technology efficiently established revenue ownership rights and paid participants in real time as post impressions increased.
• The community equally shared the total revenue generated.

What We Did

Strategy

• Drive engagement with the Formless visual identity and vision by rewarding reposts with a monetary incentive for increasing awareness. 
• Use Formless’s smart contracts to simplify and streamline allocating revenue-share ownership rights and distribute reward payouts across a group of up to 100 participants. 

Technology

The post used a SHARE protocol smart contract to manage the ownership rights of the revenue stream generated by reposts and route payments to co-owners. As in-store purchases generated revenues, co-owners viewed their payout balance on the Formless dashboard application interface.

Splits Allocation

Revenue-sharing rights were offered to the first 100 people to repost the original Formless post. Formless verified posts and directed participants to claim their revenue-share split on the Formless application interface. Each participant automatically received 1% of the total revenue generated by the post within the first 24 hours.

Building Community

Each split included a token for co-owners to unlock future experiences.

Results

• All 100 splits were claimed within the first 58 minutes.
• The Twitter post generated over 41,000 impressions, 11,880 engagements, and 6,096 profile visits within the first 24 hours.
• The collective received $800 in shared revenue.

Outcomes

• Revenue-share ownership rights were claimed quickly and automatically established for participants.
• Incentivized participants generated awareness and engagement targets that exceeded Formless’s expectations.
• The SHARE protocol efficiently distributed payments to all co-owners in real-time.
• The results show promise for future projects using Formless technology to share revenue from physical merchandise sales. 

Contact us at creators@formless.xyz if you want to create similar results as part of your upcoming release strategy.