Case Study

Latashá's company TOPIA uses revenue sharing to promote new music video

Participants received $694 in shared revenue

10 Jul 2024 - 3 Min Read

Overview

FORMLESS teamed up with artist and innovator Latashá and her company TOPIA to promote her new music video, A TEN, using posts on X and Instagram that included a preview of the video.

The goal was to increase awareness of the new music video.
Social sharing of the post was incentivized by offering $10 for every 1000 views generated on both platforms to up to 200 participants who reshared the post.
SHARE smart contracts efficiently established revenue ownership rights and paid participants in real-time as post views increased.
The community equally shared the total revenue generated from reposts within the first 12 hours.

"It is so cool to take a video and turn it into a piece of community-owned digital property! SHARE Technology allows my fans to participate with me in new ways through co-ownership and circulating economics quickly back into my community.”

- Latashá, TOPIA Founder

What We Did

Strategy

Incentivize engagement by rewarding reposts with monetary rewards, boosting awareness and participation.
Utilize SHARE smart contracts to streamline the distribution of ownership rights and payouts to up to 200 participants, fostering a community-driven approach.

Technology

SHARE smart contracts were used to manage the ownership rights of the revenue stream generated by views and route payments to co-owners whose payout balance could be viewed via the SHARE dashboard application interface.

Splits Allocation

Revenue-sharing rights were granted to the first 200 people who reshared the posts on either platform. Formless authenticated the reposts and directed participants to claim co-ownership on the SHARE application interface. Participants received 0.5% of the total revenue generated by the posts within the first 12 hours.

Building Community

Participants were given a sneak peek of Latashá’s full music video, A TEN, sparking interest and anticipation for the complete release. TOPIA also gained access to the email addresses of all 200 participants for future marketing or community-building efforts.

Results

All 200 splits were claimed in 57 minutes.
The X post generated over 66K views, 94 reposts, and more than 114K engagements within 12 hours.
The IG Reel has generated 10K views, with 92 shares and 587 engagements.
The collective received $694 in shared revenue.

Outcomes

The SHARE protocol efficiently distributed revenue payments in real time to a record number of community members.
Incentivized participants generated awareness and engagement targets that exceeded TOPIA’s expectations.
The results show promise for expanding the model beyond music to other digital properties and products.