Latashá's company TOPIA uses revenue sharing to promote new music video

Overview

FORMLESS teamed up with artist and innovator Latashá and her company TOPIA to promote her new music video, A TEN, using posts on X and Instagram that included a preview of the video. 

• The goal was to increase awareness of the new music video.
• Social sharing of the post was incentivized by offering $10 for every 1000 views generated on both platforms to up to 200 participants who reshared the post. 
• SHARE smart contracts efficiently established revenue ownership rights and paid participants in real-time as post views increased. 
• The community equally shared the total revenue generated from reposts within the first 12 hours.

"It is so cool to take a video and turn it into a piece of community-owned digital property! SHARE Technology allows my fans to participate with me in new ways through co-ownership and circulating economics quickly back into my community.”

 - Latashá, TOPIA Founder

What We Did

Strategy

• Incentivize engagement by rewarding reposts with monetary rewards, boosting awareness and participation.
• Utilize SHARE smart contracts to streamline the distribution of ownership rights and payouts to up to 200 participants, fostering a community-driven approach.

Technology

SHARE smart contracts were used to manage the ownership rights of the revenue stream generated by views and route payments to co-owners whose payout balance could be viewed via the SHARE dashboard application interface.

Splits Allocation

Revenue-sharing rights were granted to the first 200 people who reshared the posts on either platform. Formless authenticated the reposts and directed participants to claim co-ownership on the SHARE application interface. Participants received 0.5% of the total revenue generated by the posts within the first 12 hours.

Building Community 

Participants were given a sneak peek of Latashá’s full music video, A TEN, sparking interest and anticipation for the complete release. TOPIA also gained access to the email addresses of all 200 participants for future marketing or community-building efforts.

Results

• All 200 splits were claimed in 57 minutes.
• The X post generated over 66K views, 94 reposts, and more than 114K engagements within 12 hours.
• The IG Reel has generated 10K views, with 92 shares and 587 engagements. 
• The collective received $694 in shared revenue.

Outcomes

• The SHARE protocol efficiently distributed revenue payments in real time to a record number of community members.
• Incentivized participants generated awareness and engagement targets that exceeded TOPIA’s expectations. 
• The results show promise for expanding the model beyond music to other digital properties and products.

Contact us at creators@formless.xyz if you want to create similar results as part of your upcoming release strategy.