Community Splits Drives a 500% Increase in Engagement
Overview
SHARE Technology is transforming social engagement by allowing creators to share earnings on both digital and physical products with their fans and collaborators, which boosts awareness and builds stronger community connections. Recent case studies show that using Community Splits achieves an average engagement rate of 6.3%—which is 5 times higher than the media and entertainment industry benchmark of 1.5%. Here’s how this innovative approach works in practice.
Digital Media
TRIBE Achieves a New Milestone: 10,000 Community Splits
Brandon Tory’s TRIBE music video harnessed the power of SHARE technology to mobilize fans, resulting in 128,000 views on X and 12,000 on Instagram. With 334 reshares and 10,000 splits claimed in just 24 hours, engagement surged by 700%. This campaign empowered 633 participants to earn from their support, setting a new benchmark for fan-driven digital engagement through Community Splits.
TK uses revenue sharing to promote live performance video
TK’s live performance video exemplifies SHARE’s potential, reaching 198,000 views and 45,000 interactions on X, plus 19,000 plays and 431 engagements on Instagram. All 250 revenue-sharing splits were claimed within 77 minutes, resulting in $2,195 shared among fans. The rapid engagement and significant reach of this campaign underscore how Community Splits create a compelling incentive for fans to engage deeply and frequently.
Latasha’s company TOPIA uses revenue sharing to promote new music video
In just 12 hours, Latasha's A TEN campaign generated 66,000 views and 114,000 interactions on X. Offering revenue-sharing rights to 200 fans, all splits were claimed in 57 minutes, yielding $694 in shared revenue. By making fans co-owners, this campaign proved SHARE’s ability to drive engagement while deepening audience relationships.
Read Full Latasha Case Study →
Artist TDot uses revenue sharing to promote his song
TDot illDude’s ALIVE campaign highlighted how Community Splits can drive engagement with a focused fanbase. The promotion reached 10,000 views, garnered over 150 reposts, and 378 interactions on Instagram within 24 hours. With 50 fans sharing in $500 in revenue, all splits were claimed in under 10 hours. This demonstrates SHARE technology's capacity to not only boost engagement but to activate fans rapidly, strengthening loyalty and awareness.
Digital Products
HAZ uses revenue sharing to drive beat sales
HAZ’s campaign exemplifies how Community Splits can extend beyond traditional social engagement to drive sales. By offering 25 co-owners a 50% revenue share on beat sales, HAZ created a persistent incentive for fans to promote his work. With each sale, co-owners benefit directly, building an ongoing investment-driven relationship with the artist. This approach shows that Community Splits can engage audiences in new, revenue-generating ways, even outside standard content promotion.
Event & Merchandise Promotions
KIKI uses revenue sharing to promote their OnChain Summer Mint
KIKI’s digital minting event saw 64,000 views, 106,000 engagements, and 39,085 profile visits on X within 12 hours. Community Splits, claimed by 200 fans within 4 hours, led to $820 in shared revenue, illustrating SHARE technology’s power to amplify digital campaigns. The rapid uptake in participation showcases the efficacy of community investment in driving interest.
KickBack Boston uses revenue sharing to promote in-person event
For the KickBack Boston event, SHARE technology enabled a high level of organic reach, with 15,000 plays, 1,400 reshares, and 1,700 interactions on Instagram. Offering revenue-sharing to 75 fans distributed $750 in real-time payouts, revealing the potential of Community Splits to foster community-driven event engagement.
Read Full KickBack Case Study →
PYNRS uses revenue sharing to help drive foot traffic for Boston Marathon pop-up store
PYNRS capitalized on community investment by offering revenue-sharing to 200 participants during its Boston Marathon pop-up store event. This generated $30,000 in sales, with participants collectively earning $1,500 by sharing their experience on Instagram. This success story demonstrates how Community Splits can drive both physical foot traffic and digital engagement, proving the value of shared ownership in retail.
Visit https://share.formless.xyz to use community splits with your media, products, or promotions.
